Hasbro sues WB/DC comics over Bumblebee name

HASBRO Sues DC Over TRANSFORMERS Name - And MARVEL's Surprising Involvement https://t.co/27Jyxdxnhu http://pic.twitter.com/h02tgix6u9

— Newsarama (@Newsarama) August 29, 2017

-Hasbro is attempting to sue DC over using the name 'Bumblebee' on any and all merchandise

-Claims that Super Hero Girls merchandise with Bumblebee will confuse customers (one is an african american who can change size and sting people while the other is a yellow robot....)

-They also fear that DC's Bumblebee will affect their toy sales of Transformers Bumblebee (imo because they think boys will shun the name once they find out a female shares the name)

-DC first introduced Bumblebee in 1977 while Hasbro's Bumblebee wasn't created until 1983.

-Hasbro trademarked the name in 2015

Source

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